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From the Blog

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  • Simplify your Social Media and get on with business in 2012

    12th January 2012

    How many hours do you use on "Social Media Production" at work. We suspect for some of you it maybe a fair amount of time. The next question is how effective is the time used.1. Are you repeating yourself on Twitter, FaceBook and YouTube etc?2. Are you communicating effectively to the right people in you social media channels?We've made a short little video that covers this topic:Simplify your Soc ... Read more

  • Video and Mobile set for Centre Stage

    20th December 2011

    Get ready for mobile broadcast...Last week, OI (the region’s only Google Engage partner) attended the first official Google+ Hangout session hosted by Google Australia. The trends that we have have noticed, primarily the uptake of mobile content have been confirmed by data they have been collecting. Google’s data indicates close to 1 in 4 search queries are from mobile devices, almost double w ... Read more

  • Deface your Facebook says East Gosford man - Local News - News - Express Advocate Gosford Edition

    1st December 2011

    "De-Friend" : Join the devolutionIf your social media relationships are overwhelming you perhaps it's time to seriously consider taking part in the "De-Friend" campaign. Join the movement that plans to establish a National Defriend Week. The first "De-Friend" week was November 2011, with a future view to establishing a more widespread campaign in 2012. The average social media user has about 120 r ... Read more

  • Fast Videos Inspire Us

    7th October 2011

    PixelMache a Social Media Machine!Here's a sober Social Media tip that demonstrates how video blogging via our award winning Pixelmache.tv product can build your brand responsibly.I shot, branded, published and distributed this video in less than half an hour. Innovation Award presentation for Pixelmache.tvInterested in making your business fly?info@pixelmache.tv ... Read more

  • Teleworking - Are we ready?

    2nd September 2011

    Our principal consultant, David Abrahams (a.k.a. digitdave) was invited to attend the Telework Forum in Sydney recently. The discussions opened his eyes to how beneficial the high-speed broadband (NBN), could be to many Australians. "The technical and cultural shift in how we work is one of those classic examples of how thousands of businesses doing seemingly small things add up to a huge differen ... Read more

  • Google Ranking Algorithm - A Sneak Peek into their Change Process

    29th August 2011

    Online marketers, primarily those that breathe and live Google woke up to a small surprise in the form of a video released by the search engine giant. The video did not reveal how Google actually ranks websites as many news publications out there might be eluding to. It does however confirm how frequently Google updates it's search algorithm and the procedures they take before releasing these upda ... Read more

  • How often do you "google" ?... and see adwords

    2nd August 2011

    How often do you 'Google' each week?Strangely, a hard question to answer specifically, as these things are shrouded in commercial mystery. However I think we can safely answer "a great deal" as there are global statistics that point to over 3 billion searches per day! Last year(1)Almost all of these searches are accompanied by a series of paid advertisements, aka AdWords. These are the o ... Read more

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