A website that’s tired and
out of date is not a good advertisement for your business. .If you have
a website and have access to make changes to it, you should do so regularly. Here are some points to bear in mind when updating your pages to ensure your visitors enjoy a better experience and keep clicking.
- Make sure your visitors can easily tell what your business does from your Home page
- Do not underline text in your content as it makes the text
look like a link
- Try to avoid using Capital letters as this can be
interpreted as shouting
- Be sure your website navigation is clear, simple and
consistent from page to page
- Try to keep your images large enough to look good but not so
large that they slow down your website
- Remember to use alt tags and titles for images
- Try to display your contact details on each page
- Try to place the most important information at the top
of the page
- Be consistent - Use the same font on each page
- Be consistent - Make all links the same colour
- Do not use busy backgrounds
- Use a spell checker on your content
- Use good headings and use them regularly
- Keep URL names short and intuitive
- Add useful content and add it regularly
- Make sure you test all links
- Test your changes on a number of different browsers eg IE,
Firefox, Opera etc
- Do not use visitor counters. Nobody else really wants to know
how many visitors you have and you can get this info from your website
analytics
- Try to avoid using clipart as it can look cheap
- If using tables, don't let the borders show. Set them to 0
- Don't change your URLs as links coming to this page will be
broken and visitors who have bookmarked the original page will get an error
- Avoid forcing visitors to have to use horizontal scrolling
- Consider adding a site map
- Consider adding a Search Option
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