There are currently over 100 million websites online but only a small proportion of these are selling products well. Selling online can be one of the best moves that you can make for your business but you have to get it right. Here are some tips that may help you get the sales figures you’re hoping for.
- Try to have Testimonials and product reviews on your website
- Ensure you have a HTTPS (secure) page for personal & financial details
- Never sell anything that offends or makes consumers uncomfortable.
- Create a short and simple slogan so that customers will remember you
- Include photos of your products and a simple and clear description
- Display prices and postage or delivery rates.
- Make sure your website accepts credit cards, PayPal & Direct Deposit.
- Maintain a tracking system for all orders.
- Quote an achievable and realistic delivery time.
- Invite potential customers to call or email you with any queries.
- Make sure your websites loads quickly. Visitors will only spend a few seconds waiting for a site to load.
- Get feedback from customers and act on it
- Deal with customer’s complaints quickly .
- Test each webpage and your buying process regularly to make sure all is working.
- Display your address and phone number on all pages.
- Maintain you list of products regularly
- Avoid using “out of stock”bait products
- Offer Risk free guarantees to help ease new customer's concerns
- Make sure your content is informative. Keep it simple and easy to follow
- Make sure your website us easy to navigate
- Sell only quality products and sell a variety of products.
- Offer occasional promotions such as 10 to 20% off select products or free shipping to draw customers in and back.
- Include any e-catalogs in your navigation bar as a hyperlink
- Always let customers browse your e-products for free
- Add an About Us page with 20-40 words about you and your business
- Send regular newsletters to keep in touch with your customers
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