If you have not yet created your Facebook Business Page, now might be a good
time to do so. We recommend you at least set up a simple page to claim your
company name before someone else does. Facebook has over 100 million users and
the Business Pages are indexed and searchable inside and outside of Facebook.
Therefore this increases the chances of more people finding your business
online.
Click here and you’ll be done in no time.
Once you’ve created your Facebook business page, now you need to know what
to do with it.
Maintain your Business Page
To keep fans coming back to your business page, it is important to add fresh content. Facebooks pages are easy to maintain and you can create your own content or import feeds from other sites you are active on, such as your WordPress blog, or YouTube. Another recommendation is instead of focusing on your product or services, ensure your customers can find fresh useful information and therefore they’ll revisit regularly.
Check out the Greenpeace facebook site for a good example
Promote your Facebook business page
Let all your business colleagues and contacts know that your Facebook page exists. Mention it in your newsletter or email everyone on your email lists. The more people in your network who find out about your page, the more friends you can make, and the larger your network becomes. When people become a fan of your Business page, you have the ability to send updates to their Facebook inbox, giving you the option for direct marketing such as letting them know about special offers etc. We also suggest that you use the "share" button on the bottom right to send your Business Page Details directly to your contacts within facebook.
Start conversations and Make friends
Every Facebook page has a News Feed section where actions of each user are chronicled. Whenever someone interacts with your page, that action is listed in their News Feed and on their friends’ feeds. More actions mean more chances to expand your fan base.
Start Facebook groups related to your business
Create groups to allow Facebook friends and customers to discuss topics related to your business or services. An example may be for a Catering Company to start a group for Wine Lovers. Group moderators can send messages and updates to group members, spreading information quickly across your network.
Use Facebook advertising
Facebook offers a few paid advertising options. Depending on the size of your advertising budget, businesses can invest in basic or advanced advertising. Facebook Ads allow you to reach a targeted audience and bring them to your Facebook Page or external website. You can choose your audience by age, gender, geography and keywords.
Click on the 'Promote Page with an Ad' option. This will allow you to create an advertisement for your Business and include a link to your website. Read here to get extra tips on creating your ad. Once you have created your ad, the next step will be to select the target audience. You will be able to target your exact audience with demographic and psychographic filters
about real people. The targeting page defaults to people age 18 and
older in Australia, but we recommend that you modify this to
reach the most appropriate people for your ad. Be sure to reference the
bottom of the page for an estimate of the number of people who match your
criteria. Finally, you will be prompted to Price your Ad. You can choose whether you want to pay for clicks or pay for views and choose the appropriate payment option. You can also select a maximum payment budget with the minimum budget being $5 a day.
Check out the following page for more information on Facebook Advertising
Facebook Applications your business or organisation may find useful:
- Facebook Video - allows users to create video messages and upload third party videos to be sent to others on Facebook.
- Introductions - allows users to introduce friends to one another, but more importantly allows users to get introduced to people they do not already know.
- Business Cards - allows users to attach your Business Card to Facebook messages, customise the card design and content, create a posting to find what you’re looking for and browse postings and network with others.
- What I Do - allows business professionals to promote their business on their Facebook profile. It features a directory for people looking for products and services allowing them to find you.
- Free Conference Calls - allowing users to organise free conference calls with their business colleagues.
- Facebook Voicemail - allows user to send personalized voicemail’s to their Facebook friends.
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