Does your website have a FAQ of Frequently Asked Questions Page? If not, check out the following benefits and you may decide to add one.
Increase number of visitors to your websiteIn a recent report by Hitwise, it was noted that the length of search queries has increased over the past 12 months. They reported that longer search queries, averaging searches of 5+ words in length, have increased 10% from January '08 to January '09. This means that the exact question on your FAQ page may be searched for and if so, searchers will be brought directly to it.
Answer questions once and save timeThe addition of a FAQ page to your website will not only save your time, but also that of your potential clients. When you’ve been offering the same product or service for a while, you’ll become accustomed to the standard questions clients ask. Set up a FAQ page on your website and answer the most regularly asked questions. A FAQ page can answer questions currently handled by your staff, freeing not only them but also your telephone lines.
Search Engine Optimisation (SEO)A fundamental part of SEO is to ensure you have fresh relevant content on your website. Adding and updating a FAQ page is a simple way of adding new and original content to your website on a regular basis which the search engines love. Make sure to consider your keywords when writing FAQ questions and answers. You should also bear in mind that your FAQ page must be easily found by the search engines. To do this, be sure to include a link to it on both your home page navigation and your sitemap. This will also make it easy for people to navigate your site.
Use the FAQ’s as a Sales PitchWith just a few adjustments, your FAQ page could become one of your leading sources for sales conversions. When answering questions, you can include sales phrases and terminology to further persuade visitors to buy your product or services.
Tips and Suggestions on Adding a FAQ page
- Consider setting up a form on your FAQ page to allow your visitors to ask questions and post the answers if applicable
- Do not have one long FAQ page if it is simpler to split into separate pages. Group similar topics together. Try to get a selection of questions based around the same topic together on each individual page.
- Make sure the search engines index your FAQ page by adding a link to it on your Home Page and Site Map.
|
Home
